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Business Process Automation

Technology-enabled business process automation can improve administrative control and efficiency of business processes. Continuous improvement of business functions is dependent on efficient monitoring of the processes within the workflow and timely decision-making based on quality information extracted from tremendous amount of data generated by an organization.



WHY?

• Technology-enabled automation of business processes.


WHAT?

• Improve operational efficiency.
• Reduce error rates.
• Improve standardization of process flow.
• Ease of data collection for informative analytics.



WHY?

Discovery of interesting patterns and trends and the ability to turn text data into actionable knowledge.


WHAT?

• Accurate extraction of significant information from available data engines.
• Quick analysis of a large amounts of unstructured data.
• Transformation of text into statistical tables and graphics and vice versa.




Business Analytics

Organizations can benefit from the exploration of past and present business data. The actionable insights derived are required for making informed decisions to improve business planning and future performance. Statistical analysis and predictive modeling would enable the understanding of the business through descriptive analysis (“what is happening in the business”), diagnostic analysis (“why it is happening”) and predictive analysis (“what will happen in future”).



WHY?

• Practice of iterative and methodical exploration and investigation of an organization’s data.


WHAT?

• Gain actionable insights and drive business planning.
• Better strategic decisions.
• Improved control of operation and processes.
• Cost reductions.








Marketing Analytics

Marketing media have expanded to multiple mediums including display advertising, content marketing and social media promotions. This new media marketing strategies are aimed at increasing consumer interactions with the brand, and through wider brand awareness improve sales. Marketing analytics will help organizations measure, manage and analyze marketing performance to increase its effectiveness and ensure optimal ROI. Big data analytics would provide the tools to measure brand and customer perception on multiple platforms (inclusive of traditional marketing channels and social media) in order to predict outcomes and systematically allocate resources. 



WHY?

• Practice of measuring, managing and analysing marketing performance to maximize effectiveness and optimize return on investment (ROI).


WHAT?

• Gain a complete view of customers across channels.
• Deliver the right message at the right time on the right channel.
• Be customer-centric and proactive.